Hudson Square hires ad firm to help fight proposed megagarage
The Bloomberg administration has proposed a $500 million three-district Department of Sanitation garage for Hudson Square. Community leaders recently enlisted the help of advertising and marketing firm Saatchi & Saatchi to help them convince the Bloomberg administration to accept a smaller community alternative. This alternative, the Hudson Rise plan, would accommodate a two-district Sanitation garage, create rooftop green space and cost $200,000,000 less than the Department of Sanitation project. The Sanitation project was granted approval from the City Counsel last November but Bloomberg agreed to hold off on construction for six months to allow the community time to suggest alternatives.
If the megagarage project is chosen over the smaller Hudson Rise plan, project opponents plan to challenge the Sanitation Department in court by filing an Article 78 appeal.
